Madrid, January 19,2010.- Anta Banderas, always committed to improvement, chooses CLIC2C to keep consumers up to date with the latest in the market. Traditionally, wine has told us of scents, memories and terroirs, breeds and varieties. Today, Anta Banderas bets on a unique technology that allows the end user know how to pamper the exclusive vineyards, where lie the wines and how is the land that gives each its own personal musts. With this new momentum, Anta Banderas aims to give digital information on their wine labels with CLIC2C, technology allowing anyone who wishes to know more about the product they've purchased, immediately and with a single click.

By inserting a digital watermark on the label of each wine and a free software download (m.clic2c.com), our mobile phone will automatically connect to a Mobile Web where the user will have different content made available by the bodega. CLIC2C allows customers to enjoy Anta Banderas unique experiences and additional information as virtual tastings, photos, videos, pairings, service and maintenance tips, promotions, invitations to tastings and even visits to the winery itself. Anta Banderas and interact will improve comsumer loyalty offering prizes, information or just stablishing a dialog between the bodega and the customer itself.

At Anta Banderas ,in the Ribera del Duero,new possibilities unfolds daily to safeguard the status of the consumer and to keep up with the brand quality and dynamism that have always accompanied. Therefore, from now on, bottles of Anta Banderas will have much to say ...

www.clic2c.com
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Telf.: +34 914 489 040